[Idea] Caffeine AI – 6-Month Awareness Campaign on TikTok, Instagram & YouTube Shorts

Governance NNS proposal discussions
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Hey ICP community

Before submitting a Motion Proposal to the NNS, I’d like to open this idea up for feedback and discussion here on the forum.

The Idea:

Let’s run a 6-month short-form video campaign to promote Caffeine AI — a self-writing, autonomous programming tool built on the Internet Computer — across platforms like:

  • TikTok

  • Instagram Reels

  • YouTube Shorts

These platforms are the discovery engines of our time, used not only by younger generations but increasingly across all age groups. They shape public awareness in a way few other formats can.

The campaign’s goal is to help position Caffeine AI and the Internet Computer as central technologies in the AI and Web3 space — and to reach people who would never find us through traditional crypto channels.

Why This Is Important

  • Google’s new AI tools like VEO 3 are already gaining massive traction on these same platforms.

  • We have open, decentralized alternatives — but without visibility, the public won’t know they exist.

  • This campaign would bring the story of Caffeine AI to a broad audience through the formats that dominate attention today.

It’s not just about reaching “young people” — it’s about reaching humanity through the tools they use most.

About Me

I’m Badri, 18 years old, and I’ve been active in social media since I was 13. I’ve worked on:

  • KongSwap

  • Windoge98

  • Ecolands Netherlands (before getting into ICP) and much more…

I’m currently also working on my own project — but I want to take some time to support the broader ecosystem. With this campaign, I’d dedicate consistent energy to making Caffeine AI discoverable, relatable, and visible to the world.

What I’d Need

To ensure high-quality output, I’d want to collaborate with more professional graphic designers and creatives — ideally with support from DFINITY’s in-house team or experienced community contributors.

Since I’ll be balancing this with my own project, having strong creative support would allow me to focus on content strategy, execution, and consistent community messaging.

What Do You Think?

  • Would you support a Motion Proposal for this?

  • Do you have feedback or suggestions?

  • Any thoughts on how to involve the right collaborators?

Thanks for reading — looking forward to the discussion :folded_hands:

Twitter: @18yoinvestor

Telegram: @badricaat

2 Likes
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Oh YES — we are so on the same page here! :hot_beverage::rocket:
Spreading awareness for Caffeine AI is THE mission right now — and I’m fully in.

We’ve already launched a TikTok channel and we’re publishing high quality content on X to push this movement forward.
The more we flood TikTok, X with Caffeine AI energy — the more unstoppable this will become.

Let’s turn this into the hottest narrative in Web3 — I’m with you. :collision:

— Erica Nister :kiss_mark:

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Thank you Erica Nister!!

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Dude just do it. You don’t need the NNS to post videos onto other social media platforms. I saw something of a really good quality on X the other day. If it’s good people will share, and if it’s really good people will super share.

The name of the game right now IS to share, so just do it and we’ll also do it. Because the platform is ripe for sharing, and we should let DFINITY focus on building it out and adding more other protocol features.