Community Marketing Fund for Caffeine AI

Governance
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Proposal #136706

This is a proposal to create a charitable donation neuron’s fund, specifically for marketing efforts for Caffeine Ai, when it is released. This is intended to be entirely optional, with no financial incentive to donate money to Caffeine’s marketing. This is not an SNS DAO, but can be built with the same code most likely that an SNS DAO uses when it’s receiving funding. NNS members should receive a very clear message that this is a charitable donation with no financial gain possible when clicking on this feature.

Dfinity (or NNS DAO MEMBERS) are expected to come up with multiple different marketing strategies. But before being approved for using the funds liquidity, it must be voted on in future NNS governance proposals, specifically any transfer or group of transfers out of the fund, with transparency on the ICP dashboard about where funding is going (in the proposal i requested the actual metrics being inside the nns, but i meant to say just the donating functionality, the metrics should be public on the dashboard in a new marketing section.)

How this would work in theory is multiple marketing strategies are created by individuals. The different marketing campaign ideas (including art design/ slogans/ demo ads etc) all submit motion proposals that explicitly state that they are part of an election on which strategy to adopt, and are simply motion texts with a url to the demo. These proposals should all clearly state the fact that they are one of eight proposals for example and that the one with the most votes will be adopted.

This does not mean Dfinity will stop their own marketing efforts; but instead will supervise additional community driven marketing.

What this enables:

Members of the NNS can have a safe and trustworthy way of donating towards Caffeine Ai’s marketing, within the NNS, without relying on third party centralized companies like GoFundMe, or DAO’s who claim that they are raising funds for marketing, with little to no transparency.

Now, the NNS has an active role in not only the future of the protocol, but its centralized marketing efforts, in a decentralized way, using a trusted medium that is Dfinity, who is of course incentivized to market their own creation (caffeine ai) and use the funds properly, in a transparent way.

Arguments against the proposal:

1.The product should/ will market itself.

Yes in theory this is what will happen. Read my further responses in this thread for more clarification, but there’s nothing wrong with additional marketing. Over 99% of the world is yet to discover ICP. The people who disagree with additional marketing are being stubborn. If people want a safe way to donate, let them do that. It further improves the front end experience with more functionality.

  1. Yet to see anyone say this, but : This gives dfinity more centralized control.

Caffeine is Dfinity’s original product. Initially upon launch, AI worker nodes will be owned by Dfinity, and they have made that clear, but also that they plan to decentralize the nodes further in the future. This in no way gives Dfinity any more centralized control then they already have, as the community has to approve or deny specific marketing strategies, and it is Dfinity’s job to simply manage the money and pay the companies, youtubers, marketing firms, etc that are part of the approved plans the NNS sanctioned.

Edits: wrote this in a rush to clarify things, changed grammar and phrasing, please review version history.

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If the prodict is good, it will market itself. People will create videos and posts for free.

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This is true, but getting it out there in the first place will initially be a challenge. Of course marketing it on social media will accelerate its growth 10 fold.

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at the end of the day DONATING TO THE FUND IS ENTIRELY OPTIONAL. NNS members should have a trustworthy way to donate towards Caffeine/ICP’s marketing, within the DApp. No one in theory should have a problem with a transparent donor fund with the sole purpose of marketing Caffeine.

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Why does the community need to give maturity to market this? Dfinity is not some garage project that needs to beg for money from its community, they have plenty of maturity and the right folks to market this properly. Why not make a motion proposal to ask Dfinity for proper transparent marketing of cafeine.ai? Anyway, voted no on this one…

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Actually, the vast majority of NFs belong to DFINITY.

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Although both NF and Caffeine AI belong to DFINITY , on-chain disclosure can enhance transparency.

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Not sure Dfinity needs another slush fund. You can probably just send ICP right to them if you think they need it.

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DFINITY should lead the way by being transparent about training procedures. Afterall DFINITY claims caffeine to be a DeAI. How can the model be trusted if you don’t know how it was trained and what biases are being programmed knowingly or unknowingly

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great idea. I totally agree with this, but should apply for Difinity founder wallets

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Repost from icp2025backup:

Firstly, I am not a developer. I wanted to share a few things and clarify some. If you look at the neuron I submitted the proposal with, you will see I have serious long term commitment and belief in the protocol. I truly believe the Internet Computer is the greatest web/cloud/blockchain advancement of the 21st century. I have spent hundreds of hours researching it, and am lucky to have been told about it by some smart computer science students that I know.

Yes it is true that a product will market itself. In fact I really support Dfinity’s strategy of marketing towards developers, who will ultimately build those products

The Dfinity YouTube videos about ICP are great marketing, however there is absolutely nothing wrong with extra marketing on the central web2 social media platforms, that the majority of the world accesses the web to use.

Caffeine Ai is the first real project you guys have put your name on, THAT’S why it’s such a big deal. You guys built the platform, and are now creating a one of a kind dApp that enables things never seen before. We are literally living in the future. So let’s market that!

Hiring a marketing firm would not stop the foundation from continuing to acheive things that seem impossible, and as a member of the NNS, I should have the right to donate to the cause I feel more convicted in then most things. :mechanical_arm:

Now to clarify some things- There should also be an option to donate liquid ICP. Further governance proposals should approve or deny marketing strategies that Dfinitity is comfortable with endorsing.

To those who say this gives Dfinitity to much centralized control, it doesn’t. The minting of ICP for specific marketing deals could be voted upon in future NNS proposals, and only be accepted if the NNS votes in favor of them.

Most importantly, Caffeine Ai is Dfinitity’s creation. This would not exist without you guys, and the community seriously appreciates your contribution. Let’s give the NNS more control in the marketing of the future of the web :mechanical_arm::white_check_mark: at the end of the day I made the proposal very vague as there are a lot of technicals. The actual code will of course have to be voted on before it goes live, so it gives the developers room to get feedback from the community. Cheers to the Staked Forever Gang, and cheers to the Self Writing Internet and the beautiful virtual coffee cup that is Caffeine AI! Hi Mom!

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This comes from a account created 14h ago - my instict doesnt trust this kind of initiative - dont want to speculate further m. If Caffeine AI needs marketing funds dfinity will give this signal as its creator

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Honestly man I’ve done* everything I could to show that I am a person acting in the best interest of the protocol. Look at the date my neuron was created, and how much i’ve put into it this year. I’ll add that I am an everyday person, not some multi millionaire, and that what you see in my neuron very much reflects close to my life’s savings. The risk of losing 25 ICP is worth it to me, as I truly believe this proposal will pass and be a positive change. As someone new the community with a fresh set of eyes, our marketing could be better in some areas, i see a lot more for useless chains that just chase hype + narratives.

That being said- what is the issue with having a charitable donation process within the NNS- without relying on centralized third parties like go fund me? or DAO’s who’s purpose claims to be promoting caffeine through marketing? a lot of people would be willing to donate some of their money, for one of the best chances the protocol has in the coming months to receive widespread adoption. the fact that people are voting no on this concerns me perhaps more then you are concerned with my view and post, i’m promoting transparency, WITHIN THE NNS.

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exactly, Dfinity owns the ai worker nodes that are going to be deployed initially. it will very much be somewhat centralized upon release, until further decentralization of ai worker nodes. so that being said my proposal does not worsen decentralization, or give dfinity more centralized control then they might already have. It is simply a marketing fund guys- I truly believe this will be a great step towards mainstream adoption.

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honestly man you are not wrong. the reason is because dfinity has been overly transparent about their marketing strategy- build the product and the attention will follow- as other people on this forum mirrored. however- you guys may be smart cryptography/ blockchain devs, but you are failing to realize the important human psychology that goes into this just as much as it does any other product or financial market. Be open to change sometime guys- and this is a good one.

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Im struggling to think of any European based consumer technology products (Spotify maybe). Inherently, dfinity is terrible at marketing consumer technology. Has anyone seen how cringe perfume and cologne ads are? This proposal should be a big reminder to every stake holder that dfinity continues to drop the ball with grants and marketing. Passing this proposal will not fix this problem but only reinforce it. After all it should sell itself right? Rejected

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Appreciate your input. Like I said in my earlier post, the marketing strategies would have to be approved by the community, in future NNS proposals. However you like everyone else on here wants to think about how things should be. Yes the product should and will market itself. Choosing to have the community be able to donate towards marketing specifically for Caffeine, harms no one. This is supposed to be a CHARITABLE DONATION FUND, specifically for caffeine. Don’t get why people are acting like this hurts anyone. Dfinity will continue to do what they think is best for marketing, and the community will have their own way of participating in the marketing, and voting on the marketing plan that they think is best. this puts more power into the NNS governance members hands, allowing active participation.

This mindset of how things should be is CRITICALLY FLAWED. ICP should be the #1 blockchain, but it isn’t. now the NNS needs to address the reasons for that. one of them is most certainly marketing. common sense people genuinely, frustrates me to see those opposing positive change out of stubbornness.

Also want to add: from the looks we have seen this is going to be an extremely impressive and unique experience for users, who are going to be excited by the underlying technology and the security and possibilities it offers them. I am in the United States, and know that would be big among people out here, and anyone wishing for decentralization and non censorship, and the ability to create full scale web apps on change through a LLM style experience. No one is going to be concerned that Dfinity is Swiss based, ICP is decentralized and not controlled by Dfinity. Zurich is a well respected tech super city, where lots of big named companies have locations.

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How is this a “slush fund?” I agree, some SNS DAO’s in the NNS are sketch, with limited transparency about how centralized they are. But this is not approving an SNS DAO. I clarified my original post with more details, let me know what you think. this is an entirely optional donation fund- that is all. this will encourage community driven marketing.

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Nah, since ICP cannot pump then money is tight. I don’t have the luxury to be “charitable”.

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All good. Other neuron holders may feel differently, and deserve the ability to donate in a decentralized/anonymous way. This has nothing to do with the current price of ICP. Generational plays don’t happen overnight. If you are paying attention, ICP is setting the groundwork for their 20 year roadmap. Personally; You shouldn’t be involved with the project if you don’t have faith in the long term outlook of the communities efforts.

Your comment in no way contributes to whether or not this is a good idea, but does show that people may feel differently about donating, and reminds us my proposal is for an optional fund, not a required one.

And bro i’ll add I see you joined in 2022, Im lucky to have found out about ICP late with a fresh outlook of the current state and potential of ICP. You guys have been through a lot but the ones that are still here know exactly what is going to happen, and see the vision just like me. We are all just too early… currently the crypto market is a dumping fund for billionaires to take liquidity from whoever is dumb enough to take the risk.

What’s hard is trying to explain ICP to people. It’s like trying to explain thousands of years of R&D in five minutes.

But all the signs point to it: cybersecurity being a problem costing 10s of trillions, cloud compute being as normal in life as books used to be and also a multi trillion dollar industry , the rise of AI and people’s interest with hundreds of millions of users, also being a several trillion dollar industry. If ICP made up 0.1% of all of these industries, solutions for problems, etc. it would be worth a few hundred billion at the very least. Think about the big picture and the literal thousands of things that thing enables as well as entirely solves for. web2 can only get so simple, icp/ true web3 (which it is the only by definition example of) is foundation-ally different and runs on top of the existing OSI layers 3-4, natively engrained, yet able to create a version of the web that isn’t possible in a non blockchain environment. It’s truly beautiful.

ICP is currently the best place on the web for small LLMs to run, which are projected to be on the majority of websites on internet in the next decade. ICP is positioned perfectly to securely and cost/compute efficiently host AI on chain, providing a better alternative to current web2 complexity, by utilizing ICPs serverless design, allowing companies to still use traditional centralized servers but have their AI safe in a secure way on chain. But keep your head up for now i’m telling you.

10 years from now, i promise the web will look different.

One of the many advertisements and websites will have will be “our cybersecurity company works by utilizing blockchain”

or “our website securely hosts its data on chain” it’s going to become a common sight on the web. or it will just be a known fact

It’s genuinely so obvious to see. even with caffeine ai this marketing angle is possible. I have a good understanding of marketing and psychology and really hope for the communities sake my proposal passes. :mechanical_arm: :100:

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