@saone-pt in addition to Dfinity presenting at BTC conferences another thought I had was Dom personally reaching out to major BTC mainstream cultural heavy weights.
For example, Dom should personally reach out to Michael Saylor, Jack Dorsey, Elon Musk, Peter Thiel, Marc Andreessen (he is an investor), Chris Dixon, Katie Haun etc etc. and get them to understand how important this is. All people like that have massive platforms and are trusted by a wide audience so I think it would go a long way.
Thanks everyone for the valuable discussion which has thrown some great ideas on how to create a marketing plan for the BTC integration for the community as well as for Dfinity. I appreciate the feedback on wordings and will keep them in mind for the future! The idea behind this was to take @mparikh’s idea to life - which we managed to do in a small but meaningful way. As mentioned by him if don’t get into exact semantics (which may never be perfect!) but the objective of spreading the excitement of the integration, we’ll definitely get some influencers, developers, users to take notice! I am throwing my hat in as the go-to person in the community for marketing the BTC integration - next, I will be work on a simple to understand presentation (as suggested in earlier comments) to start with. I will share it here for your valuable feedback before floating it anywhere! Please hit me up if someone has any ideas which we can work together on!
I wanted to confirm for folks, this IS Eva, Chief Growth Officer at Dfinity. 
We should make use of the NFT collection BTC Flower.
Of course, use BTC as trading token if possible.
Thanks very much for the feedback. We definitely want to raise awareness in the BTC scene and are thinking about how we can reach key players and influential people. An invitation for a conversation between Dom and Elon Musk is rather unrealistic for now, unless you know him personally? 
Especially the non-technical people will only jump on it if they see the benefit through use cases. That’s why projects like Spinner Cash etc. are so important.
We also need to be aware that we challenge the architecture of some major L2 solutions. Many of the people you mention use and/or participate in them.
It would be more productive to concentrate on engaging BTC developers then to try to have a sensible conversation with the Torquemada like BTC maxis or the average BTC HODLers who only know their green and red candlesticks. Just my opinion.
Agree, the target users of btc integration are not BTC holders, but players who want to earn BTC.
A viral game to help users earn real BTC is a great option, and I think almost all areas of IC Eco need such a viral game to bring in a lot of new users. Then there are really innovative applications.
Liam J. Kelly of Decrypt, in his August 6 article, asks readers if bridges, as part of a multi-chain narrative in the world of Defi, are crumbling, given the recent and costly hacks to bridges.
Perhaps efforts can be made to ensure that journalists like him, working at crypto publications, receive important information from Dfinity: “FOR IMMEDIATE RELEASE”. Apparently Mr Kelly is unaware of the BTC integration happening on the IC, and that it makes bridges obsolete!
In addition, here’s an example that underscores the importance of good old fashioned advertising on these sorts of publications:
The primary example of Mr Kelly’s “brdges are crumbling” article is that an Avalanche proposal is apparently considering removing their integration with Fantom. Meanwhile, there’s an Avalanche advertisement running in the middle of his article!
It’s time for more sophisticated and strategic marketing and advertising aims, so that people who already have an audience are in the know about the incredible innovations happening on the IC, and talk and write about them.
I don’t know Elon Musk but I will bet Marc Andreessen does and Marc is an investor in ICP. I think with the right strategy Dom could get in front of pretty much anyone. It is worth at least trying to have conversations with those high profile people.
What?! You DONT now him, David?
I do know Elon musk; but the knowledge is asymetric. He does not know me. 
Perhaps @saone-pt we (the community) can post on forum about the influential folk’s articles; so that we can correct their knowledge about btc integrations? You could see if you/Dom/others have at least SOME of those contacts or contacts-of-contacts in your circle?
Best marketing would be showing BTC integration examples for developers. Hiring a pro Udemy instructor, maybe Angela again to make a tutorial using BTC on the Internet Computer would be the best marketing approach - at least in the long run, but if you want to pump ICP now, probably not so.
The most acessible projects will shine in the long run. And the most accessible blockchain projects will be the ones with the most tutorials online from simple to advanced subjects.
Don’t shift your attention to traders and investors from developers, traders and investors only invest money while developers invest their most precious asset, their time in your project. They are like spouses compared to a one night stand (trader, investor, gambler). Attract the truly valuable people in the crypto space, the ones who want to create and not the ones who want to win the lottery. Make Internet Computer the most accessible blockchain project of all.
@saone-pt
I get that bringing in new devs is critical at this stage of the cycle. So I got one of my rust developer friends to give IC a try. The TLDR : even the hello world did not work for her (see paragraph below for details). That was not nice. Let us (the community) help you to help us. The UX for developers (as with most functions in sw development) is NOT a one-time thing; but a continuous process. Is there a way for us (the community) to integrate into whatever it is that your team is doing? I am sure that folks would be more than eager to help.
Even the basic Home | Internet Computer thing did not work for her. Why? Because the structure of the generated program dfx new --type=rust rust_hello changed without the instructions being updated on the site.
The instruction
dfx canister call rust_hello greet xyz
should have been
dfx canister call rust_hello_backend greet xyz
This is my fault. I recently updated the SDK (to make it easier to use, based on feedback… ironically enough) and the SDK instructions and I somehow missed this because the Rust SDK had a slightly different structure from Motoko SDK. You can see the PR here: feat: rename canisters in new projects to <project>_frontend and <project>_backend by dprats · Pull Request #2311 · dfinity/sdk · GitHub (I touched 82 files to get that across the line, but somehow missed an obvious one).
Is there a way for us (the community) to integrate into whatever it is that your team is doing? I am sure that folks would be more than eager to help.
Note: in the case you mentioned, some of the documentation is actually in the SDK repo (not the website of docs). The way it works is that docs live in their corresponding code repo and they are all pulled in together.
Nice! Just adding padding to satisfy the 20 ch
Edit:
Update:
I made a PR to fix this: fix rust hello world by dprats · Pull Request #377 · dfinity/portal · GitHub
Should be live soon (once it’s reviewed and merged).
Thanks for the catch!