ICP and narrative-based marketing.. Think I cracked it!

Solana has the narrative of being fast, esp. in comparison to the sluggish Bitcoin and Eth.
Ethereum has rep for being reliable and secure. Little downtime compared to Solana.
Bitcoin has the narrative of being based on the blockchain.

I admit, I’m sort of stretching on the last 2, but the points are still true.

Now consider ICP has all of these properties and more, and because of that it sometimes struggle to develop its own narrative.

The AWS of crypto? Maybe too broad or too general.
100% onchain? Better, but doesn’t capture other strong aspects of ICP.

How’s this as a narrative?..
ICP has the speed of Solana, with the security and reliability of Ethereum, and runs entirely onchain like Bitcoin.

One benefit is that it brings a narrative to ICP that is already well-known and established among some of the top cryptos. Easy to understand and relate to. It’s not arrogant, but still bold!

A while ago, I asked one of the genAI’s to create some pitches for IC aimed at three different groups of users. I think I may have posted this on another thread, but can’t remember where. This is what it came up with:

Pitch for businesses and consumers

The Internet Computer is a revolutionary platform that allows developers to build and run entire applications directly on a global, decentralized network without traditional servers, databases, or cybersecurity infrastructure. Unlike other digital platforms, it enables end-users to interact with applications seamlessly, without needing any technical knowledge about cryptocurrencies or requiring a crypto wallet.

Pitch for non-crypto developers

The Internet Computer is a revolutionary platform that allows developers to build and run entire applications directly on a global, decentralized network without traditional servers, databases, or cybersecurity infrastructure. Developers can create high-performance, scalable applications using familiar programming languages that compile to WebAssembly, with the unique advantage of deploying software that can run autonomously, offering unprecedented levels of reliability, transparency, and resistance to downtime or external interference, while providing end-users a seamless experience without requiring any technical knowledge of cryptocurrencies or crypto wallets.

Pitch for crypto developers

The Internet Computer offers blockchain developers a fundamentally different paradigm from traditional platforms like Ethereum, Solana, and Polkadot. Unlike these platforms, the IC provides true decentralized infrastructure that can host entire applications end-to-end, with native chain-key interoperability that enables direct, trustless asset transfers across chains without vulnerable bridge mechanisms, and the unique capability to host all application logic, data, and assets directly on-chain without reliance on centralized cloud providers like AWS or Google Cloud.

Key differentiators include:

  • Direct, secure cross-chain interactions without intermediary bridges

  • Full on-chain hosting of applications, eliminating external cloud dependencies

  • Native support for Web3 and Web2 architectural patterns

  • Ability to run entire applications as autonomous systems

  • Cryptographic security that removes traditional cybersecurity overhead

  • Near-instant finality and predictable transaction costs

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