I’ve just created an account to express some thoughts on this topic. I’m a supporter of and investor in the IC, and I would very much like to see the project succeed. I’ve been following it since Genesis, and invested fairly heavily early on and ever since.
From what I can tell, the technology is very solid. In fact, ALL of the numbers (developers, blocks, canisters, speed, etc) look very promising… except for the token price. I have some criticism about the governance philosophy and a few lesser concerns about other things, but the elephant in the room to me has really been the lack of marketing and production.
I was first alerted to this problem when Raoul Pal asked Dominic how he would explain the IC to his own aunt, and the response was something almost nobody’s aunt could understand. This is emblematic of Dfinity: focusing intently on the technology with no apparent concern for how the wider community views the project.
There’s not much to find on YouTube either, with just a couple regular bloggers speaking over some graphs from their bedrooms. When I heard about the new marketing hire and saw the Hackathon event advertised, I was excited to see what the Dfinity team could put together.
Suffice to say it was painful to watch. For a team so focused on technology, there seemed to be virtually ZERO production value in the live stream, which was essentially a work-from-home Zoom session. There were technical problems throughout, speakers seemed unprepared, backgrounds and staging were lame, sound quality was poor, and the overall feeling was boring. Yes, the winning projects looked interesting when I could discern what they offered, but imo this was simply not a fun event to watch, and I can’t imagine it winning new converts to the cause.
I understand that technology is the focus at Dfinity, and I really am on board with that. I also don’t mean to disparage anyone’s efforts. And I think that after a slow start, Dominic has been doing an excellent job on Twitter this year defending the IC and promoting it.
This is only an attempt to help the project along by pointing out a serious void in its marketing that could be greatly improved with relatively little effort. How much that matters to Dfinity of course will be up to its management to decide.