BigAds: AI powered ad network for games

Developer Grant Proposals
1

Empowering Privacy-Focused Advertising on ICP

Hello, ICP Community!

We are excited to announce our project to build a privacy-focused ad SDK on the Internet Computer (ICP). This SDK will enable game developers and website creators to record anonymised user data for interest mapping and store it securely on ICP canisters. With this innovative approach, we aim to redefine how advertising works in Web3 by prioritizing user privacy and decentralized data control.

What We Are Building

  1. Ad SDK and API for Developers:
  • An SDK that integrates seamlessly into games and websites to:
  • Collect anonymized user data based on interests and activities.
  • Log events like in-game purchases, gameplay patterns, and session durations.
  • APIs to push this data securely to the ICP network for analysis.
  1. Data Storage on ICP Canisters:
  • All data is stored securely and efficiently on ICP canisters using cutting-edge features like CBOR encoding and hash trees.
  • User data is pseudonymized, ensuring privacy and compliance while enabling accurate interest mapping for targeted advertising.
  1. A Privacy-First Ad Solution:
  • Our platform will match user profiles with ads from organizations based on interest patterns, ensuring relevance without compromising personal data.

Why This Matters

  • For Users: A transparent, privacy-focused advertising experience that does not exploit personal data.
  • For Developers: A powerful, easy-to-use tool to integrate advertising in their games or websites while supporting privacy.
  • For the Ecosystem: Increased adoption of ICP for high-volume, scalable applications, driving canister usage and showcasing ICP as a leader in decentralized innovation.

How You Can Help

The ICP community has always been at the forefront of supporting decentralized innovation, and we believe your involvement can make a significant impact:

  1. Spread the Word: Share our project with developers, gamers, and organizations that could benefit from privacy-focused ad solutions.
  2. Provide Feedback: Let us know your thoughts and ideas to improve the SDK and its use cases.
  3. Collaborate: Developers and projects in the ICP ecosystem can integrate the SDK or contribute to its development.

Together, We Can Shape the Future of Advertising

By leveraging ICP’s unique capabilities, we’re building an ad platform that respects user privacy while delivering relevant and engaging experiences. With your support, we can bring this vision to life and position ICP as the foundation for decentralized, user-first advertising.

We look forward to your feedback and collaboration as we embark on this exciting journey!

Thank you,
BigAds Network

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