Sometimes users just need $0.0001 of gas cycles to pay for functionality within a dapp. Often its a critical core interaction necessary to retain them into repeat users. Subsidizing this gas gets expensive for dapp developers and is not scaleable. Overcoming this obstacle could be the 20x difference between 0.1% user conversion vs 2% conversion (the difference between a novel toy vs dapp world domination).
Who is building this? OfficeX team would love to use!
The hardest part about building ad networks is typically fraud. Thankfully ICP canisters make it possible for the gas cycles to only be spent within the dapp. Still, ad networks are quite intense complex platforms and whichever team builds this should ideally have experience with DSP/traffic broker/media buying, etc. Our team comes from an affiliate marketing background and we’re happy to brainstorm, but such an titanic project really requires an expert team. This is a huge problem space and $100B TAM 