Project highlights
B4B.app is a Web3 influencer marketing protocol—a platform connecting brands with global content creators across all social media platforms.
- On-chain marketplace for booking and securely managing advertising campaigns on ICP
- All-in-one solution: search, analytics, and escrow advertising process
- Aggregated reputation system drawing from major social platforms (X, TG channels, Farcaster, Lens…)
- Native ICP deployment with ckUSDC integration and zero gas fees
b4b-icp runs natively on ICP canisters, utilizing ckUSDC for payment processing. Our platform bridges payments from various EVM L2 chains while aggregating data on ICP. We simplify the experience for influencers and provide advertisers with flexible payment options. Thanks to integrated gas payment coverage, users don’t need additional tokens for gas fees. This infrastructure enables us to consolidate data from all sources into a single chain, powering reputation management, scoring, and predictions.
The platform is now live with open access for creators to verify their accounts and receive direct brand orders with low B4B transaction fees. Advertisers can access the creator database and work securely through our open-source ICP canister integration.
Try the B4B.app platform:
Onboard as creator from ICP community, using the invite-link: https://influencer.b4b.app/
Explore influencers and book a campaign: https://b4b.app/
Video DEMO: https://youtu.be/pschR7HszUk
Web3 Advantages
- Simple registration and login with ICP ID
- Secure payments through B4B escrow canister on ICP
- Global payments enabled with ckUSDC
- No gas fees for creators and advertisers
- Transparent profiles with on-chain reputation, history, and testimonials
- Low B4B transaction fees through automated canister workflows
How is it built
The product canisters operate natively on ICP with ckUSDC integration. We also integrate with all EVM L2 networks through t-ECDSA certificate signatures on Solidity and evm-rpc for data synchronization on ICP.
- The platform features native ICP integration with Internet Identity login and ckUSDC payments.
- The diagram illustrates our integration with EVM L2 networks via t-ECDSA certificate signatures on Solidity and evm-rpc for ICP data synchronization.
The full algorithm for orders creation and payments transfer is fully on-chain and operates as described on the diagram below.
Internet Computer Superpowers
- Simple registration and login with Internet Identity on any device
- Zero gas fee payments and canister interactions on ICP
- Built-in ckUSDC payment support on ICP
- Flexible USDC Payments: Advertisers can pay using stable tokens on their preferred EVM chain
- Smooth User Experience: Support for both ICP Internet Identity and EVM wallets
- Secure Escrow: Funds remain locked until social media ad verification or mutual cancellation
- On-chain Ad Data: Built-in infrastructure for ad performance analytics
Go-To-Market Strategy
- Building a curated community of high-quality creators through invite-only access
- Providing influencers with a free reputation profile and shareable booking page
- Offering advertisers subscription-based access to our updated database and
Monetization
Free for content creators who are invited to the App and create their Booking page.
Subscription payment plans provide access to the complete database of verified creators and enable free booking of campaigns.
Status of the project
The B4B.app has launched successfully on ICP and EVM chains, with over 500 content creators onboarded and 500 advertising campaigns completed.
We’re expanding our creator community by enabling account verification across multiple social platforms (X, Telegram channels, Farcaster, and Lens).
Creators receive a free booking page featuring their performance statistics and can accept direct campaign bookings on ICP or EVM without B4B fees. Each creator has a B4B rating and helps grow the community by inviting other qualified creators.
Advertisers can purchase monthly access to our complete database of influencers, which includes unlimited campaign bookings. Subscription prices increase as our influencer community grows.
Our open-source canister-based escrow system is fully automated, with a modest 3% fee to cover platform maintenance costs.
Additionally, we have prepared a demo scientific paper and will present our findings at the IEEE ICBC conference in June 2025. https://icbc2025.ieee-icbc.org/
The name of the publication is " Web3 Reputation and Escrow Infrastructure for Social Influencer Campaigns on ICP"
Resources
Future Plans
The B4B.app platform is now fully operational. Our primary focus is supporting creators across all ecosystems by providing them with personal booking pages and seamless monetization integrations—all without charging fees—to grow our global creator community.
Advertisers can explore comprehensive influencer data (including social metrics, on-chain activity, and campaign history), make direct bookings, and process USDC payments. This helps both businesses grow and strengthens the content creator ecosystem.
We’re planning new product updates that will enhance the user experience and help expand our global creator community, furthering our mission to educate people about Web3’s positive impact!
Let’s collaborate with ecosystems and believers to grow a high-quality creator network on-chain!