I don’t know if it’s random or a response to to this thread.
In any case, it would be better to have all the communication and visibility basics well in place before going further with paid campaigns like suggested here:
Indeed, to maximize the impact of any campaign, it’s essential to reduce friction in the acquisition funnel. I think currently a significant portion of IC prospects are already in the crypto ecosystem. They rely on CoinMarketCap and TradingView to discover, analyze and invest in projects. Spending money and energy on marketing campaigns without having those platforms properly fed with constantly updated IC news and data is like trying to fill a basket with water.
Later with Caffeine, prospects will come from outside the crypto space, but for now it’s not the case.