With Operal AG we did a match-3 game for the biggest Swiss retailer Migros in 2024. We had a massive success with 5% of Swiss Population playing the game. HOWEVER: the biggest pain and effort is the integration of 3rd party gaming system into banking like loyalty program environment (that manages a lot of values!) Also smaller brands and companies cannot afford a loyalty infrastructure.
With Loyalty Candy we solve this problem - loyalty on ICP for gameification projects
Why Hypercasual Gaming Works
Traditional loyalty programs suffer from: 
Low engagement rates Expensive infrastructure costs Complex integration requirements Limited emotional connection
LoyaltyCandy solves this with:
Instant engagement through addictive match-3 gameplay
Automated rewards via ICP s
Plug-and-play deployment for any brand
Real emotional connection through gaming dopamine hits
Market Positioning
“The proven loyalty gaming solution that conquered Switzerland - now ready for your brand”
Our unique positioning leverages three key differentiators:
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Proven at scale (400K+ users, 5% of Swiss population)
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ICP-powered but business-friendly
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Ready-to-deploy solution (weeks, not months)
Target Customer Segments
Primary Target: Mid-to-Large Retail Chains
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Size: $50M+ annual revenue
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Pain Points: Declining customer loyalty, expensive loyalty tech stack
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Decision Makers: CMOs, CDOs, Head of Customer Experience
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Examples: Grocery chains, fashion retailers, electronics stores
Secondary Target: Consumer Brands
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Size: Established brands with direct-to-consumer channels
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Pain Points: Low engagement campaigns, seasonal promotion challenges
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Decision Makers: Brand Managers, Marketing Directors
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Examples: Food & beverage, cosmetics, lifestyle brands
Tertiary Target: Hospitality & Entertainment
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Size: Multi-location businesses
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Pain Points: Customer retention, seasonal fluctuations
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Decision Makers: Marketing VPs, Operations Directors
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Examples: Restaurant chains, theme parks, entertainment venues
Three-Phase GTM Approach
Phase 1: Reach out to Swiss Market
Goal: Establish 3+ Swiss brand partnerships
Strategy:
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Leverage Migros success story as social proof
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Direct outreach to Swiss retail association
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Attend Swiss retail & marketing conferences (Retail Innovation Conference, SwissMarketing)
Tactics:
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Case study marketing: Deep-dive Migros success story
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Local partnerships: Swiss marketing agencies as channel partners
Phase 2: DACH Market Expansion (Months 7-12)
Goal: 25+ brand partnerships across Germany, Austria, Switzerland
Strategy:
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Scale proven Swiss model to similar markets
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Partner with regional loyalty program consultants
Tactics:
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Localized case studies: Multi-language success stories
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Partner channel program: 30% revenue share with consultants
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Trade show presence: EuroCIS, Retail Technology Show
Sales & Marketing Channels
Direct Sales (50% of effort)
Approach: Consultative selling with proven ROI metrics
Process:
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Qualification call (30 min): Pain point discovery
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Demo presentation (45 min): Customized to their industry
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Pilot proposal (15 min): Risk-free trial campaign
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Implementation (2-4 weeks): White-glove onboarding
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Scale discussion (ongoing): Expand successful campaigns
Sales Materials:
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Industry-specific case studies
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ROI calculator tool
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Competitive analysis sheets
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Technical integration guides
Partnership Channel (30% of effort)
Target Partners:
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Marketing agencies: Digital marketing firms with retail clients
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Loyalty consultants: Specialized loyalty program advisors
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System integrators: Companies implementing retail technology
Partner Program Benefits:
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30% revenue share on closed deals
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Co-marketing opportunities
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Exclusive territory rights (for top performers)
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Technical training