I agree with this point whole-heartidely:
would have thought that the most important subject at the moment for the Web is the amount of Businesses and Personal individuals being ripped-off
What good is any blockchain/distributed ledger if it cannot defeat the fraud that goes on in its own name, given that it is supposed to be an instrument providing a virtually immutable ledger for the sake of authentic accreditation?
That being said, there were several projects that demonstrated attention to this. The Crowdfund NFT project has an open source version of their escrow canister; the podcast platform by definition handles this and podcasting is a serious market waiting for disruption; there were other projects–sometimes I’m bad with names–like the one in defi tokenizing monetiztion of revenue streams that all speak to the problem of defeating fraud done in the name of crypto.
There’s still a long way to go, but many of these projects show real commitment to making it happen, if not being the necessary catalyst and step in that direction. These are ideal use cases of a more general possibility, which is what you speak of next… the preference for local markets. Local markets can’t even exist when market forces dominate their markets (“free market only if you already own it”, Big Tech self preference, etc). With the adoption of DLT tech to empower users, it will make local markets more viable because in addition to connecting all the various markets for the benefit of the free circulation of value, it provides a means of developing standards any “user agent” can participate and contribute to in a way simply not possible in existing market structures. The key is that it’s a numbers game, it’ll take a critical mass of “the decentralized network effect” to really take off.
That being said, a few really good examples that can 'puncture the equilibrium" of the current market stasis will likely be a necessary gateway to more widespread adoption. As I said, the podcast project could likely do just that.
All that being said, it is entirely true it’s all about usability. Steve Jobs proved this. Hopefully these projects will attract more attention that will bring quality front-end mobile developers to really get this stuff off the ground, as mobile first is the way the world personally computes.
“At the moment the detail is too technical and needs to be dumb down for users and visual.”
This is a kind of chicken-egg scenario: advocacy can only go so far as there is something tangible the advocate can point to and say “don’t take my word for it, try it for yourself”. There were already examples prior to the hackathon of this, but it seems like only know the real power of the IC is being recognized, what it can do for all chains, not just itself… this is not a trivial distinction. Of course, more advocacy and awareness would certainly help the IC gain attention it deserves… maybe this could be a specific Community Awards track?
There were a lot of projects worthy of investment, I’m not sure you are saying you don’t think they are because they didn’t make more of a point of providing an on-ramp for potential users? That’s not a problem specific to the IC, that’s a blockchain challenge. As I said, to advocate for something–ie that on-ramping/on-boarding adoption–you need something tangible to show because, as necessary as words are, they can only go so far particularly when people have a fairly bad taste in their mouth when it comes to crypto.
This is why I would argue to consider not worrying about your dapp being staked on crypto, most people probably won’t care about that. What they will care about is the ease of use they have in paying bills and accepting payments in their existing currencies (until that critical mass is reached anyways), even if the underlying data structures and algorithms use crypto to stabilize their tokenized assets (for instance). This is not necessarily true for the domain of blockchain space, but anything beyond that is very much true.
Finally! the heart of what will be possible will likely be demonstrated where socialfi meets defi in the tokenized metaverse, but we’re still years away from the kind of technology needed for the metaverse in its current form to be widely adopted. That doesn’t mean the current projects like Cubetopia (and other finalists) aren’t critical and don’t represent just the kind of “relatable” accessibility you are speaking of–that’s exactly what games are all about, being a part, having some control in how you play, discovering what challenges you can overcome. I’d urge to consider that if you really want to push for the kind of change you’re saying is necessary (and is!) you focus it on what will help the games as far as blockchain and metaverse are related, in all its forms.