CEX for SNS project <> ARE THEY WORTH IT?

Hi,

I want to open a general topic on CEX listings for SNS projects.
Timing, value, and such.

Kinic has been on two CEX for over a year. It was the first on MEXC and one of many on Bitrue.
To get to larger exchanges we would need to show ‘trading’ traction on tier 2, or spend a lot of money brute force marketing to traders.

*Recently KINIC is faced with delisting because very few ‘individual’ accounts are holding Kinic on MEXC. If you have a MEXC account — hold some KINIC there please. Literally even $5 worth, works apparently :anxious_face_with_sweat:

Value of a CEX:

  1. Potential for more visibility.
  2. Good liquidity via market makers.
  3. Could hop-stone to larger markets with trader traction.

Issues:

  1. Cost of market makers. $100k+
  2. Cost of listing. $50k+
  3. Cost of marketing towards a specific CEX traders base.. $100k+

*One other core issue - is that to get onto large exchanges, even after significant traction, would cost a million plus dollars. Legal + liquidity and more. No SNS have the treasuries to do this.. yet.*

**Binance is biased towards BNB coins. Coinbase is biased towards Base chain coins.

There was a large community push in the ICP ecosystem to get SNS projects onto CEX. Now that many are on there.. maybe its time to rethink the strategy.

  • NNS dashboard connection to ICP DEX to buy the SNS tokens directly with ICP swaps?
    Send, receive, swap..

  • Direct to consumer. Allowing cash purchases for app features - where the token is used in the backend. This needs no CEX…

Do we really even need CEX listings for SNS projects? Have they created any real value?

Any thoughts or insights are super appreciated.

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I’ve heared whisperings of a strategic partnership between Binance and the IC on the way. Maybe that will help.

Yeah - the issue now is not listings. It is marketing and attention.
One example is that ALL Base projects are now automatically listed onto Base.
No fees, market makers or anything else — which from a project perspective are sunk costs.

These DEX to consumer listings compete on marketing and utility — only.

The old model where TGE and multi-listing was the main liquidity revenue source seems to be dying this cycle.

In that world, what is the point of paying MEXC to keep a token listed?

I think now that we have 1sec, SNS and other ICP ecosystem tokens like the chain-fusion (ck) tokens can cross over to Base and be listed there, so Kinic could get more mainstream exposure that way.

A DEX typically do not have fiat on-ramps

Coinbase has integrated a DEX into its wallet product.
The ‘old way’ of doing things is changing. It used to be BIG TGE, big listings, big volumes..

The paradigm is shifting.

That is cool! So for Kinic to get listed onto Coinbase right now.. it would just need to use that :sweat_smile:

Who runs https://onesec.to/ ?

We are looking to port to more DEX, BASE and such for KINIC Coinbase listing.

@EnzoPlayer0ne

More words here

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Personally I don’t think they are, especially when you can list on HyperLiquid instead and get access to the same demand without having to bribe your way into the exchange.

The only ones which might be worth listing don’t ask for integration fees, so Kraken/Coinbase/Binance.

You can checkout this thread for more info: https://x.com/AOP_DeFi/status/1947357565748404550

2 Likes

This all helps DAO projects. The OLD megaTGE route with millions $$$ spent in listing and legal is now replaced with simple marketing towards dex users. Cross-dex tools that get SNS projects onto DEX easily + clever marketing might be the way.

Looking forward to embracing this future :sweat_smile:

How would you bridge an SNS token to HyperLiquid? Same tool??
https://onesec.to/

Need to do DD on it.. if so and make sure its secure.

Ah.. I see @EnzoPlayer0ne does. Need to look into the code a bit :slight_smile:

A good example is Somnia, they launched a few days ago on Binance and it didn’t go that well, they’ve already spent millions in marketing pre-launch with testnet and their community looks huge and very active but those numbers did not reflect the token demand at all.

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Also @EnzoPlayer0ne

  1. There is no license. Do you plan on open-sourcing?
  2. Has it been audited?
  3. Can we add more tokens such as KINIC?
    We would work with Base team to get hooked into their DEXs as a start.

Binance often launches tokens they invested in. They take a lot of the liquidity as tokens.
Not great :sad_but_relieved_face:

SNS have an advantage there…. but also some disadvantages.