Attention DAO - Ideas for Discussion

Purpose: An event-driven system for connecting Internet Computer Ecosystem projects.

While working on the ICRC72 standard, the Event Working Group came up with the idea of creating a DAO to manage message canisters within the Internet Computer ecosystem. We propose to test a new type of DAO, membership in which can be obtained by directing your attention to it.

Attention is the new currency in our information-saturated world. It shapes our worldview, drives our decisions, and ultimately affects the quality of our lives.
In an era of information overload, it’s critical to have the ability to independently manage where and how we direct the precious focus of our attention.

logo Attention DAO provides a solution to this challenge. It’s a platform where your attention becomes a valuable asset and publishers and subscribers interact freely, choosing what content to create and consume.

An Attention DAO lets information consumers organize their attention to gain bargaining power that is currently given away for free on platforms like Facebook, X, and other similar services. Through organization and collaboration users can make sure that if they are the product, they are compensated accordingly. Attention DAO invites both consumers and producers to be owners of the platform and will let us experiment with how to balance that economy.

The key principle of the Attention DAO is that users are in full control of their attention. They choose where to direct it and receive a direct benefit from their choice.

This benefit is expressed in $FOCUS tokens, which can be used within the ecosystem or exchanged for ICP.

Key Features of Attention DAO:

  • Targeted communications: Event Hub for precise audience reach while maintaining privacy.
  • Attention Economy: $FOCUS token, rewards for platform activity.
  • Decentralized governance: Participation of $FOCUS holders in governance, rewards for voting.
  • Tokenomics: 10 million $FOCUS, up to 50% cashback, revenue only through the ecosystem, transparent revenue distribution.
  • Integration with Internet Computer: Exchange $FOCUS for ICP, plans to implement SNS (Service Nervous System).
  • Ecosystem of Mutual Growth

Join Attention DAO today and start monetizing your attention!

Next step: We’ll have a WG meeting every other Wednesday to discuss more,
or join the waiting list

Note: Attention DAO is one of many potential Application DAOs that we believe will utilize the underlying ICRC-72-based Event Utility DAO emerging from the Events Utility working group. It is important for the working group to have one, or many consumers of the utility service to gain important insight into what technical and economic requirements will be necessary to enable the Utility DAO to become a self-sufficient and autonomous piece of infrastructure for Internet Computer application development.

Attention DAO and the eventual Event Utility DAO will be the first organic, community-emergent DAOs to emerge in the Internet Computer ecosystem, and we encourage your involvement. Please bring feedback and ideas!

For more information, visit our:

For the tech-savvy: How the DAO calculates rewards:

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Attention DAO will be a solution that allows receiving and sending information from a single point both within the Internet Computer (ICP) ecosystem and beyond. It’s a kind of information management center that provides integration and data exchange between canisters and blockchains.

Let’s consider some key use cases for Attention DAO:

  1. “Ethereum Event Trap”:

Imagine being able to instantly respond to events on the Ethereum network directly from the ICP ecosystem. Our hub can monitor Ethereum transactions and send their logs to an ICP canister. This opens up many possibilities, such as automatically issuing ICRC-7 NFTs on the ICP mainnet when a certain event occurs on Ethereum.

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