Get an Inside Look: Sneak Peek of RuBaRu’s Whitepaper(WIP) on Monetization, Incentives, and Transactions:
1. Reputation Score Algorithm:
The premise of this mechanism is that seasoned creators should be able to leverage the hard work they’ve put in and the reputation they’ve built on other social media platforms like TikTok, Instagram, X and YouTube etc, so they don’t have to start from scratch on RuBaRu. This will act as an incentive for big creators to start their RuBaRu journey.
Additionally, the reputation score should grow as the creator gains popularity on the platform, serving as a parameter/factor for monetization and an incentive for the creator. For e.g. Brands can easily identify Creators with better reputation scores for content collaboration.
2. CCIP:
RuBaRu’s incentive program, the “Creator-Consumer Incentive Program (CCIP)”, addresses a significant issue: the “Late & Unfair” incentives for creators, and the lack of rewards for consumers who spend time on the platform and interact with sponsored content. CCIP not only ensures fair and timely incentives for creators but also rewards content consumers for their activities on the platform.
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Post to Earn(P2E): Creators can start earning incentives from Day-1 by sharing high-quality, engaging posts as soon as they go live. This system motivates even amateur or beginner creators. Additionally, seasoned creators can compete to be among the top 10,000 creators of the month or week, earning extra incentives for their captivating content.
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Viral to Earn(V2E): Until ad monetization is enabled on the platform, viral content will be incentivized based on the engagement it receives.
For example, creators can tentatively earn RuBaRu tokens valued at
- $10 for 1,000 views,
- $40 for 5,000 views,
- $100 for 10,000 views,
- $500 for 100,000 views,
- $1,000 for 1 million views, and
- $5,000 for 5 million views.
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Engage to Earn(E2E): As an integral part of the ecosystem, content consumers who spend hours engaging with content will be incentivized for their activity. They can also earn rewards by interacting with sponsored content and participating in market research surveys conducted by brands, sharing their data in the process with their consent.
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Content Moderation: In addition to automatic content moderation using DeAi (Decentralized AI), community moderation is crucial. Users can moderate and report content by staking their tokens. If the report is deemed valid, the user earns tokens as a moderation reward.
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Refer to Earn(R2E): The best growth story for Web3 DApp adoption is users bringing in other content creators and consumers. To encourage this, the RuBaRu referral program will incentivize both the referrer and the referee when a new user joins. The referral bonus will be split equally, with 50% going to the referrer and 50% to the referee.
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Advocate to Earn(A2E): Another go-to-market strategy involves empowering our users to become RuBaRu advocates on various social media networks, both conventional Web2 platforms and Web3 SocialFi. Users can share content about RuBaRu on these platforms, earning RuBaRu tokens for number of views they get on their shared content. System needs to be smart enough to identify bot based views.
3. Creator Monetization:
Apart from incentive for creators, there are multiple ways on how creators can monetize their profile and content.
- NFT Gated Content Subscription
Creators can build NFT-gated premium content and sell full or part subscriptions to users. Any user holding the NFT for the gated content can access and view it.
- Micro Boosting Post/Decentralized Ads(#DeAd):
- Creators and users can boost and bet on any creator’s post by sponsoring the post or reposting it on their profile.
- Creators can request renowned and popular creators to boost their post and pay a fee for their support.
- Ad Revenue Sharing:
Creators will receive a fair share of the revenue generated from ads on their profiles. The revenue distribution is tentatively set as a 80-15-5 split: 80% to the creator, 15% to RuBaRu Token holders, and 5% for platform operational costs.
- Audio Creator Royalty:
Audio significantly enhances captivating content. Creators can incorporate Audio NFTs into their videos, images, and stories. Audio creators can set royalties as either a fixed price or a percentage of future revenue generated from the content.
- Brand Collaborations:
Brands can collaborate with creators to push sponsored content through the creator’s profile, reaching potential customers. The platform will provide various tools to facilitate these collaborations transparently, ensuring a trustless environment.
- Paid Shout-out by Creator:
Users and creators can request personalized shout-outs or special messages, such as birthday or anniversary wishes, from any creator for their family and friends. The creator will charge a fee for this service.
- Tipping & Gifting:
Users can show appreciation by gifting or tipping their favorite creators with tokens.
4. Creator’s DAO:
New creators who have the potential to become major influencers often lack the funds to make Creativepreneurship their main business, rather than just a side hustle. Even for seasoned creators, scaling up a creator’s business requires funds and upfront liquidity to hire a team, acquire resources, and purchase equipment.
RuBaRu empowers creators to launch Creator Treasury DAO tokens, allowing users to participate in their growth journey. Similar to how users buy tokens from blockchain projects and become part of a DAO, creators can invite their audience to join their DAO. Creators can choose to allocate a percentage of their platform earnings to be distributed to their DAO members. Additionally, they can offer DAO members automatic and early access to NFT-gated premium content, enhancing the value proposition for future DAO members.
5. Verified Profiles for Users/Creators/Brands:
Users can request a RuBaRu verified profile by paying a verification fee. Verified profiles come with additional incentives, monetization opportunities, and staking rewards. Creators will see a boost in their reputation score with a to-be-determined factor, while brands with verified profiles will gain access to specialized brand outreach tools.
We are in the process of finalizing and refining the metrics and figures for each item outlined above. We will share them for feedback as soon as we have the first iteration ready.
We look forward to your feedback and suggestions.