Addressing Concerns from Jerry Banfield’s Recent Video

The Gold DAO development team would like to clarify and correct several points raised in his recent relation video, closer to racqueting techniques than professional motivations, his claims contain factual inaccuracies and misleading information with the intention to hurt.


1. Did the Dev Team Pay Themselves Millions in ICP?

No. Since the SNS launch, the Gold DAO dev team has submitted only one team funding proposal, which was transparently detailed in the SNS documentation. That proposal withdrew 156’746 ICP, broken down as follows:

  • 56’746 ICP was used to support the initial development of GLDT, the core product of Gold DAO. Not millions as he portrayed.

  • 100’000 ICP was allocated to save the WTN DAO in June 2024, Leo and Enzo met one member of our team in Geneva after one unsuccessful week, without our help the SNS wasn’t passing. We have not only secured 100’000 ICP but we also have brought our communication team to make videos and help them on the marketing side. In exchange for our help they are actively participating in the Gold Stable coin coding and other fruitful collaboration.

70% of the raised funds, ~550k ICP were locked up in NNS neurons and are serving the DAO’s mission (read more here).

Since July 2024, the dev team has been self-funding all further development and operations. Additionally, this doesn’t include the costs of developing the GLD NFT infrastructure in 2023, which was fully funded by the team and predates the Gold DAO scope. This part, we name it phase one, and as explained many times, has to be fully kyc/aml. However the full process described in Jerry videos and his understanding is wrong.

2. Why Was Jerry’s Video Proposal Rejected?

We value community content creators and actively encourage proposals. That’s why we collaborated with Jerry on two previous video initiatives:

  1. A paid interview (paid by dev team), which we appreciated.

  2. A video produced as part of a community-funded proposal.

However, unfortunately, both videos have been deleted by Jerry now, which leads to some of our concern on this paid content, as the content creator could delete it anytime, and we have no control.

The latest proposal requesting 234,567 GOLDAO tokens for 11 videos was substantial, especially as an ongoing collaboration. We felt it was better to start with a smaller scope, but Jerry didn’t agree with the approach.

Additionally, we communicated with Jerry that we would be happy to revisit the partnership closer to the launch of GLDT staking and the new web app.

To be clear: Gold DAO supports quality content creation and looks forward to working with creators in a way that aligns with our product roadmap and community interests.

3. “Gold DAO Hasn’t Spent GOLDAO Tokens, So There’s No Marketing Effort?”

This is not true. While we’ve been cautious about withdrawing GOLDAO tokens from the treasury—especially for airdrops—marketing has been ongoing:

  • The dev team has funded marketing using dev’s own cash, ICP and GOLDAO token. eg. the GLD NFT airdrop we did during NFT NFC in 2024. Hiring of social media managers and ambassadors, etc…

  • Marketing includes branding, strategic partnerships, community engagement, and not just token giveaways or KOL sponsorship. But we are also timing our actions for strategic and technical reasons.

We recognize the importance of KOLs and influencers, but we are being responsible stewards of the treasury to protect the long-term value of GOLDAO for all holders.

4. About GLDT and Its Adoption

GLDT is Gold DAO’s flagship product, and the foundation of our ecosystem. Each GLDT token is backed by a physical gold bar, represented by a GLD NFT.

GLDT is not a meme coin—it is a serious, real-world asset (RWA) token, engineered for trust and stability.

Upon its launch in November 2024, we chose a “soft launch” strategy. For the first few months, we focused on:

  • Testing the price stability mechanism on DEXs.

  • Ensuring GLDT’s peg to gold via the GLD NFT, without relying on oracles.

This approach helped us confirm that the pricing mechanism functions effectively and within a narrow range—critical for adoption and long-term trust.

We’re pleased with our tests which have been successful, and we are now entering the growth phase.

GLDT Adoption Strategy

While GLDT is still early in adoption, we are focused on improving:

  • Liquidity and TVL on DEXs, in fact, GLDT has one of the largest TVL of any tokens on ICP (currently 350kUSD on ICPSwap and 250kUSD on KongSwap) with all of it being real physical gold (not meme coins which can be easily pumped)

  • Launching GLDT staking (GLDT Staking: A Detailed Overview | by Gold DAO | Mar, 2025 | Medium)

  • Releasing a new user-friendly web app

We believe liquidity is key for adoption—GLDT has many similarities to a stablecoin, and our roadmap reflects that priority.

5. Why Is the GLD NFT Sold via Bity Instead of On-Chain?

GLD NFTs are not ordinary NFTs. They represent legal ownership of real, insured gold bars stored in Switzerland.

Because gold is a regulated market, KYC (Know Your Customer) is required by law. This is why the NFTs are sold through Bity, a regulated broker, to ensure:

  • Compliance with Swiss law.

  • Investor protection.

  • Trust and transparency in asset ownership.

6. Who Is Bity?

Bity is a Swiss crypto broker, founded in 2014, with over:

  • 120,000 clients

  • 10 years of regulatory-compliant service

While Bity may be less known within the ICP ecosystem, it is a respected player in the Swiss crypto space.

Bity Wallet is also the first mobile wallet to integrate ICP natively, allowing users to buy/sell ICP with fiat and self-custody assets in one seamless experience.

Our collaboration with Bity brings regulatory strength and expands ICP’s real-world adoption.

7. “GLD NFTs Aren’t Decentralized?”

That’s correct—and it’s by design.

GLD NFTs are tokenized real-world assets (RWA), which naturally require:

  • Legal entities to issue and back the assets.

  • Audited production, insured storage, and compliant custody.

  • A regulated platform for buying and selling, to protect investors.

The GLDT token ecosystem is fully decentralized and on-chain, but the NFT layer must adhere to real-world legal frameworks to maintain trust and legitimacy. Here Jerry is completely confused.


Finally, we just want to speak from the heart.

Building a real project around gold tokenization isn’t easy. It’s a long road, and we know some people are wondering why it’s taken time to get here. The truth is, we’ve been cautious, intentional, and fully committed every step of the way.

This isn’t a meme coin where, if it fails, the team disappears and launches something new the next day. We’re not anonymous. We’re here, building in the open, fully accountable. And that means we have to do things the right way, not the fast way.

We’ve had to navigate regulations, deal with audits, build trusted partnerships, and make sure that every layer of the project, from the gold bars in the vault to the tokens on-chain, stands up to scrutiny.

And honestly? We’re proud of what we’ve built.

There are other gold token projects out there, but none quite like Gold DAO. The level of transparency, trust, and care we’ve put into this project is what makes it special.

We’re still early, and there’s more to do. But we’re here for the long run and we’re building something that lasts.

Also, we don’t appreciate vague statements about Gold DAO’s involvement with recent events around Yuku which we stated quite clearly in this forum post. If there are further precise questions, those should be phrased so they can be addressed.

Last but not least Jerry attacks one of our main partners: ORIGYN, here again his statements are false and ORIGYN has not only us as use cases. We are sad to see Jerry’s immature reaction and spreading unnecessary fud, but we do think that our community is very smart and can separate the true from the false.

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I am glad you addressed this so quickly and adequately. It seems Jerry really lost his way which is a shame since I liked listening to him.

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Very detailed answer, It’s good to see that GLDT is one of the IC tokens with the most liquidity only 6 months after its launch. Promising.

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Hey @GOLDDAO thank you for the explanation. It helps folks understand a lot of the history of GoldDAO.

Would you mind adding additional clarification on this part? I don’t recall WaterNeuron struggling to meet the minimum threshold. I recall everyone being excited when GoldDAO decided to make a commitment because it made a lot of sense and showed that the WaterNeuron liquid staking opportunity could be a value add to SNS projects. Perhaps you have a different perspective. It would be nice to know why your perception was that the launch was unsuccessful at the time.

Thanks to the Gold DAO dev team for taking the time to respond in detail. That level of transparency is appreciated, and it’s important we keep the dialogue open and constructive. That said, after reviewing both Jerry Banfield’s concerns and the team’s reply, I’d like to offer a balanced take not to fan any flames, but to encourage accountability and mutual understanding.

  1. ICP Funding Claims

No, the devs didn’t pay themselves millions but 156k ICP is still a big number. A clearer breakdown of how that was used would help the community trust the process more.

  1. Jerry’s Rejected Proposal

Rejecting 234k tokens for 11 videos isn’t unreasonable, but the way it was handled feels like a missed chance to find middle ground. Jerry deleting past videos didn’t help either but this could’ve been worked through with better communication.

  1. Marketing Efforts

The team says they’ve done marketing but to many in the community, it hasn’t been visible enough. “Strategic” delays in marketing don’t build excitement or confidence in the short term.

  1. GLDT Adoption

Soft launch made sense to test stability, but now it’s time to show growth. Good TVL, but we need more clarity on next steps like who’s using GLDT and where it’s going next.

  1. Selling NFTs via Bity

Selling through Bity for legal compliance is fair. But it does mean a centralized part in what’s supposed to be a decentralized ecosystem. That’s worth noting.

  1. Who Is Bity?

Solid Swiss crypto firm with legit history but many ICP holders don’t know them, so better education on this partnership would help.

  1. “Not Decentralized” Critique

It’s true: GLD NFTs aren’t decentralized and can’t be, legally. But the team should be more upfront about that. Real-world assets come with tradeoffs.

Final Thoughts

Jerry’s tone can be strong, but many of his questions are valid. This isn’t about sides—it’s about transparency. Gold DAO is clearly building something real, but criticism is part of growth. Dismissing it as “immature” won’t help. Listen, respond, improve.

The community’s watching and it’s smarter than some think.

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@jerrybanfield Why would someone want to pay you to make videos when you have a history of deleting them?

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Thanks for addressing and very good response.

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Jerry’s behavior is unprofessional and dishonest, failing to honor the previous contract with Gold DAO. Making accusations without accurate, convincing evidence is how Jerry undermines his own credibility. It’s truly regrettable. Jerry has contributed to ICP, but he should avoid acting on emotions that may ham ICP community.

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Jerry is unqualified to comment on most of the content he produces. He reinvents himself every few months in an effort to boost his viewership. Had the proposal for creating promotional videos for GoldDAO gone through, how many red flags would Jerry have raised at that time? Jerry knows everything and nothing simultaneously. As an ICP investor I would be happy if Jerry never made another video on ICP.

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I cant help but think that the video timing coinciding with, other things that are currently going on is unlikely to be a coincidence.

Given comments jerry made about money he received from another project.

Ill just leave it at that. :smile:

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I agree, it’s unbelievable to see Jerry explain something for hours that could be said clearly in one sentence. Having such people in the ICP ecosystem can’t be good. Why would you pay someone who issued their own token to promote things?

Indeed

I have to fill the space the forum ai nees tweaking. We are talking to them about it as this is not condusive to healthy debate.

Actually i really enjoy our new ai friend. Everyone just needs to smile more! :smiley:

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Well said Golddao.

It is a shame that you have to defend yourselves from content creator FUD especially when so much effort has clearly gone into a well thought out product and flagship use case of the ICP infrastructure.

I understand the regulated world within which you must operate and have been defending your rollout on Jerry’s forum (to the best of my limited knowledge) because I’ve used your products and being a fan of the Golddao coin and long term incentive structure via Neuron locks.

No, I think to some degree it is about money. Had Gold Dao paid Jerry then he would not be criticizing them and that’s precisely the problem. Hype or criticism shouldn’t be based on financial support.

Ironically, Jerry deleted the X posts where he complains about not getting paid for projects he hypes but there are screenshots of it.

I won’t even go as far as saying he should never critique a project, but given that post, I do question his motives, and we should all keep that in mind.

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First we had James Allan go rogue and become a traitor against ICP and DFINITY because they would not give him a grant as a content creator (which I agree with).

Now, Jerry has gone a little nuts with all of his “give me money for videos” proposals on all the SNS DAOs expecting everyone to bow down to him.

Knowing Jerry’s personality I had a feeling he would get offended just like James Allan did. You cannot say one thing Jerry (that you are doing this altruistically for the community’s sake) and then act another way (angry and bitter that they didn’t want to fund you).

It’s just horrible. We need a stable influencer who doesn’t get emotional and have ups and downs like this. Someone who is unwavering and doesn’t FUD his own bags every x number of videos.

Uggggggggggg!!!

Agnostic is right. Money corrupts. Jerry should never have started begging DAOs for money to begin with and should have kept his show impartial and non-sponsored to begin with like he used to tout. He should be happy to not accept anything even from DFINITY.

But he’s slowly losing his credibility now and it’s a disaster in the making. Deleting content and pissing off other projects and now FUDding his own bags and SNS projects and geeeeeez.

Please just take a much needed break and vacation Jerry and take care of your children and your wife and focus on them and please just stop all this.

Thank you for the update GoldDAO. Godspeed ahead.

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