Hi folks, this is Eva. Thanks so much for your feedback - much appreciated. Give me some time to go through the entire thread and give you a detailed answer to some of your questions (1/2/3). We are also in the process of interviewing someone who can talk about BTC integration from a real use case perspective, how it differentiates from known L2 solutions, and the end user perspective/benefit.
To add to @gatsby_esp’s point about user adoption: The first question to always ask when defining a (marketing) strategy is what problem the product solves for users and, more importantly, whether they are aware of their problem. The (new) features of the IC (such as BTC integration) will hopefully drive project/product development. These projects will, respectively, already work on solving real live problems for different end user groups in the area of data privacy, transparency about e.g. source and use of funds, social and financial coordination/mobilization, accessibility etc. The success of these projects/products will be a real flywheel for (not only crypto) investors to look into ICP.
Conditions are very tricky right now for crypto in general. So I agree with you, we should focus on the benefits and great technology and solve bigger problems than those of crypto investors - and talk about it in a way everybody understands.